The February Edit
Emmelie Gustafsson Emmelie Gustafsson

The February Edit

February is Fashion Week-kickoff and I’m getting inspired by all the street-style fashionistas around the world! I also love comfortable fashion, which these transition-pieces definitely brings. They are the perfect start of a capsule wardrobe in-between winter and spring. Let´s enjoy the sweater-weather and just add that extra touch for a cooler look.

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Street Style - Fall/Winter ´23
Emmelie Gustafsson Emmelie Gustafsson

Street Style - Fall/Winter ´23

February means Street Style at all the Fashion Week´s around the world. Fashionistas gather for the runway shows in Copenhagen, New York, Paris and Milan. There is nothing that inspires me more than street style and it’s something I’ve loved since before it was even a thing. Below are some of the coolest looks from Fashion Weeks so far, photographed by one of my favorite photographers - Adam Katz Sinding.

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Press Kits at CPH FW
Emmelie Gustafsson Emmelie Gustafsson

Press Kits at CPH FW

I had the pleasure of creating Press Kits for hair-brand Kevin Murphy at their collaboration with ROTATE at Copenhagen Fashion Week together with my client SPALT PR. See the result here!

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The January Edit
Emmelie Gustafsson Emmelie Gustafsson

The January Edit

January starts of the year slowly, just as it should. We ease back into work-mode and gradually remove any reminders of Christmas, and this reflects in our wardrobe. A transition period between tighter jeans and higher heel to work, it allows us to dress up our comfortable couch-look and make it fashion. An Oversized coat is your best friend this time of year. Warm, stylish and match with absolutely Everything.

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January Blues & Preparing for 2023
Emmelie Gustafsson Emmelie Gustafsson

January Blues & Preparing for 2023

Not only is January one of the darkest, coldest and most uninspiring moths of the year, but it also comes right after all the festivities, parties and social engagements we attended in December. And let's face it – most of us are recovering from sickness, are broke and exhausted and we need a break.

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The November Edit
Emmelie Gustafsson Emmelie Gustafsson

The November Edit

November bring us cold, darkness and a little snow, yet we gladly embrace the new season with the possibility of layering up with our favorite masculine silhouettes, darker tones and added volume. To keep the feminine touch, mixing materials of wool, leather and knits along with the warmer accessories, ensures we are ready for the holiday season.

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The October Edit
Emmelie Gustafsson Emmelie Gustafsson

The October Edit

October embodies the colder weather with a mix of wool and leather. Layers of our favorite neutrals with a confident heel makes us ready for true fall fashion. Embrace the palette that never dies and include these staple pieces to your warmer wardrobe and create multiple looks that will last until spring.

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Business & Dreams
Emmelie Gustafsson Emmelie Gustafsson

Business & Dreams

Meet the women behind Business & Dreams - the Empowering Membership Club for Women in Business. Learn how Vendela Lilliestråle and Camilla Lundin balances Business and Self-Care and read their tips on How to reach your Dream Career!

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Self Care is Self Love
Emmelie Gustafsson Emmelie Gustafsson

Self Care is Self Love

Self Care, is Self Love - but how do we balance taking care of ourselves, mind, body and soul, without loosing ourselves in work, children and the every-day challenges that we are constantly faced with.

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The September Edit
Emmelie Gustafsson Emmelie Gustafsson

The September Edit

September is the happy medium between summer and fall. Embrace the knits and simple layers, transition in style with the colors of the new season.

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Helsa - by Elsa Hosk
Emmelie Gustafsson Emmelie Gustafsson

Helsa - by Elsa Hosk

Helsa is a brand by Elsa Hosk, inspired by her Scandinavian heritage and based on the values, comfort, functionality, and minimalism the Scandinavian countries stand for.

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CPH FW SS23 - Street Style
Emmelie Gustafsson Emmelie Gustafsson

CPH FW SS23 - Street Style

Copenhagen FW may not be know for it’s size, yet season after season the Scandinavian fashion capital delivers spot-on trends with modern simplicity mixed with a fierce attitude.

Photos by THE STYLE STALKER

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The August Edit
Emmelie Gustafsson Emmelie Gustafsson

The August Edit

Get inspired by The August Edit - a selection of must-have key items that you need to add to your summer wardrobe.

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Constance
Emmelie Gustafsson Emmelie Gustafsson

Constance

Meet the woman behind the Scandinavian, Los Angeles based knitwear brand that is taking the fashion world by storm and have already received attention from VOGUE and larger fashion houses worldwide.

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