Helsa - by Elsa Hosk

Helsa is a brand by Elsa Hosk, inspired by her Scandinavian heritage and based on the values, comfort, functionality, and minimalism the Scandinavian countries stand for.

The brand was launched on September 6th and the fashion world is obsessed. Not only for the beautiful simplicity in each garment, but for the backstory and foundation of why the Swedish supermodel decided to create this line.